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The Yancey 08-27-2014 05:27 PM

99-pack of beer
The 7-foot-long (2.13-meter-long) pack consists of three rows of 33 cans that tip the scales at 82 pounds (37 kg) and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

"We made it at first as a joke," said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.
"You might want to share this with about 33 of your friends," Graham said.

catdaddy66 08-27-2014 10:14 PM

Re: 99-pack of beer
That's a good weekend at Casa de Feline! Lol

SwampFox 08-31-2014 11:14 AM

Re: 99-pack of beer
Why not just get a keg? Plus if that pack does not contain sufficient reinforcement, I imagine it ripping to pieces and cans going everywhere. But the novelty of it caught on fast, as everything they shipped sold out. A lot of the folks who missed out are mad.

Acockolypse Now 08-31-2014 02:16 PM

Re: 99-pack of beer

garnet_black215 08-31-2014 06:16 PM

Re: 99-pack of beer
How drunk are some people?

Spur's Addiction 08-31-2014 07:21 PM

Re: 99-pack of beer
Genius marketing.

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