Re: Helmets and recruiting (NOT a uniform thread!)
The uniforms create excitement for schools that don't typically stray too far from their norm. Especially for big home games. Kind of like Tennessee doing the grey unis this year, Georgia's blackout vs Auburn a few years ago, Florida's pro combat combination, etc etc .. If you do it once every few years or so, I think it enhances the gameday experience in the stadium.
I fully expect the next USC coach to do different uniform/helmet combinations.