FTD and Teleflora use local florists and take a cut from each order. You are better suited calling the florist directly to place the order, therby giving the local florist better cut and eliminating one link in the chain of possible problems. Why care if the florist gets a better cut? They probably would do a better job for someone that ordered directly from them knowing they are going to make more money as opposed to a line on an email that has the address, etc. You can also ask for a discount if you let them know that you are not using Teleflora / FTD but you could have.
Flowers that florists get from distributers, or from air freight are usually better quality than super market flowers. The demand for roses goes up in December due to the tournament of roses parade and continues through Valentines.