Well, it gets points for creativity. Some pranksters—or perhaps just PR folks—at Foreo have put up a page proposing humankind solve its energy crisis by brightening the moon. A brighter moon would eliminate the need for nighttime streetlights, Foreo proposes. Super-moonlit streets would thus save electricity and reduce greenhouse gas emissions, the page says.
Now, I know Foreo is not serious, not least because it's a cosmetics company, not a space technology one. Nevertheless, I thought it'd be fun to look at some of the consequences of brightening the moon that the folks at Foreo might have missed: http://www.popsci.com/article/scienc...src=SOC&dom=fb