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Old 06-09-2014, 01:43 PM   #2
JerseyBird
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Default Re: Orange and Fiesta to get new names

Yeah definitely surprising about Tostitos - seemed like it was longer than 1996 that they've been sponsoring the Fiesta Bowl and such a natural fit both for the bowl name and the product association. Can't get much more close of a tie-in than for a snack company to sponsor a big football game.

Not surprising that Capital One is looking to go even bigger. Although it's slightly less of a product tie in to sit down to a big football game and...wave your credit card at the TV
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