I found this article about the ice bucket challenge. It was started by one guy with a personal mission and then it blew up.
Check this out:
A reported $31.5 million has been raised for the national ALS foundation since the Ice Bucket Challenge began on July 29 versus $1.9 million in 2012.
That's awesome, They have raised 30 times more than their whole total from 2012 in a single month!