CockyTalk

Welcome to Cockytalk!

Thank you for visiting our forum. As a guest, you have limited access to view some discussion and articles. By joining our free community, you will be able to view all discussions and articles, post your own topics, communicate privately with other members (PM), respond to polls, upload photos, participate in Pick'Em contests and access many other special features. Registration is fast, simple and absolutely free, so please join our community today!!

If you have any problems registering or logging in, please contact our Admins. Thanks!

Go Back   CockyTalk > Community > The Water Cooler

Today's Top 10
Posters (by posts)Threads (by views)Newest Posts Gamecock Headlines 
roosterdude21
Cockypantherfan
ccured
sporkgod50
i29gman
The Yancey
Lalli25
F4rpoole
Thenardier
Spurticus
The #AskEmmert Q& (626)
Stadium Ratings-Site (556)
Peach Bowl name retu (320)
Construction of Worl (320)
2014 NBA PLAYOFFS!!! (313)
Save Electricity By (284)
HELP calculating acr (237)
NBA Wants to Up Age (221)
How Experienced In P (168)
Salut Salon "We (89)
2015 - Lorenzo Nunez
Diamond DeSheilds, UNC WB
NBA Wants to Up Age Limit
Sweet Corn!!!
Stadium Ratings-Site rate
2014 NBA PLAYOFFS!!!!!
Jameis Winston's Accuser
Kelcy and Vic questioned
*Official 2014 NHL Stanle
2015 - Tommy Hatton


Reply
 
Thread Tools Display Modes
Old 01-06-2014, 03:37 PM   #1
usc90grad
Cum Laude Cock
 
usc90grad's Avatar
 
Male

Join Date: Aug 2005
Location: Waxhaw, NC
Posts: 31,780
CockyCash: 675600
usc90grad is USC mascot materialusc90grad is USC mascot materialusc90grad is USC mascot materialusc90grad is USC mascot materialusc90grad is USC mascot materialusc90grad is USC mascot materialusc90grad is USC mascot materialusc90grad is USC mascot materialusc90grad is USC mascot materialusc90grad is USC mascot materialusc90grad is USC mascot material
Send a message via AIM to usc90grad
Default Study: Super Bowl Ads Have Little Affect on Sales

Interesting...

Why Super Bowl commercials may be a colossal waste of money

The Super Bowl isn't important only to football fans. For the advertising industry, it's also the most-watched event of the year. But while football fanatics may get their money's worth, it turns out that the marketers shelling out upwards of $4 million for a 30-second commercial may be on the losing end of the game.

Advertising research firm Communicus has sought to answer an decades-old question: Is Super Bowl advertising really effective? Not just at pulling viewers' heartstrings, mind you, but at actually spurring viewers to pick up a six-pack of Budweiser or to buy a new Toyota RAV4? The answer, which will undoubtedly depress marketers who are spending a record $4 million to reach viewers during the Feb. 2 game, is a resounding "No." The study found that only one out of five Super Bowl commercials spur consumers to buy a product or build purchase interest.

With an ad's price tag now hitting $4 million, it's unlikely that marketers will see a return on that investment, Tim Calkins, a marketing professor at Northwestern's Kellogg School of Management, told Advertising Age in November. "The reason advertisers are on the game is because it supercharges their brand. It's just very hard to tie the [sales] numbers

http://www.cbsnews.com/news/why-supe...aste-of-money/
__________________
usc90grad is offline   Reply With Quote
Old 01-06-2014, 04:18 PM   #2
2000grad
Unofficial WDW Expert
 
2000grad's Avatar
 
Male

Join Date: Dec 2006
Location: SC
Posts: 19,199
CockyCash: 1000468
2000grad is USC mascot material2000grad is USC mascot material2000grad is USC mascot material2000grad is USC mascot material2000grad is USC mascot material2000grad is USC mascot material2000grad is USC mascot material2000grad is USC mascot material2000grad is USC mascot material2000grad is USC mascot material2000grad is USC mascot material
Default Re: Study: Super Bowl Ads Have Little Affect on Sales

The Taco Bell dog was introduced and the sales fell 6%. I know it wasn't a superbowl ad
__________________
Even George knew this streak would happen

2000grad is offline   Reply With Quote
Old 01-06-2014, 04:24 PM   #3
cack
ONE NINE 3
 
cack's Avatar
 
Male

2008 Cockytalk Award: 2008 Cockytalk Award - Given for: 2008 Homecoming King 2008 Cockytalk Award: 2008 Cockytalk Award - Given for: 2008 Best Signature Fark Off Winner: Award given for winning a CockyTalk Fark Off - Given for: Winning the Farkoff Hey Beer Man!: Award given to the poster we most want to have a beer with - Given for: being voted the person CockyTalk most wants to have a beer with 
Join Date: Oct 2005
Location: Greenville, SC
Posts: 24,267
CockyCash: 344470
cack is USC mascot materialcack is USC mascot materialcack is USC mascot materialcack is USC mascot materialcack is USC mascot materialcack is USC mascot materialcack is USC mascot materialcack is USC mascot materialcack is USC mascot materialcack is USC mascot materialcack is USC mascot material
Default Re: Study: Super Bowl Ads Have Little Affect on Sales

Most lasting commercials aren't even pitching their product. If you think about the most memorable commercials ever, they have nothing to do with the product itself.

The clydales kicking the extra point ...
The Budweiser frogs ...
The "God made a farmer" (although this was the closest with the truck) ...

Pepsi used to be the best at making great commercials and bosting their image over Coke. Go Daddy used to do the sexy commercials and had you go to the site to see the ending of it.
__________________
Join the CockyTalk Business Networking Group

Follow me at One Nine 3 BBQ

cack is offline   Reply With Quote
Old 01-06-2014, 11:00 PM   #4
SwampFox
1st Team All-American
 
SwampFox's Avatar
 
Male

Join Date: Mar 2006
Location: Tampa Bay, Florida
Posts: 10,898
CockyCash: 500
SwampFox is USC mascot materialSwampFox is USC mascot materialSwampFox is USC mascot materialSwampFox is USC mascot materialSwampFox is USC mascot materialSwampFox is USC mascot materialSwampFox is USC mascot materialSwampFox is USC mascot materialSwampFox is USC mascot materialSwampFox is USC mascot materialSwampFox is USC mascot material
Default Re: Study: Super Bowl Ads Have Little Affect on Sales

This was one of the best Superbowl commercials ever.

__________________


Scotland Forever

http://www.undiscoveredscotland.co.u...eum/index.html
SwampFox is offline   Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


All times are GMT -4. The time now is 09:05 AM.


Powered by vBulletin® Version 3.7.2
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Provided by SLB Development