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Old 02-14-2014, 12:41 PM   #1
GregoryHouse
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Default Under Armour May Be Part of Olympic Dissappointment

http://sports.yahoo.com/blogs/olympi...lkA1ZJUDM1N18x
Quote:
Under Armour isn't going to like this one.

According to a report by Joshua Robinson and Sara Germano of The Wall Street Journal, the United States' struggles in the speedskating events at the 2014 Winter Olympics in Sochi are being blamed on the uniforms, which were designed by the popular athletic clothing brand:
These suits—designed by apparel sponsor Under Armour and billed before the Games as a competitive advantage—have a design flaw that may be slowing down the skaters, according to three people familiar with the U.S. team. Vents on back of the suit, designed to allow heat to escape, are also allowing air to enter and create drag that keeps the skaters from staying in the low position they need to achieve maximum speed, these people said. One skater said team members felt they were fighting the suit to maintain correct form.
The Americans tested the suits prior but never actually wore them in a competition until arriving Sochi, which Yahoo! Sports' Kevin Kaduk called their "major mistake."

Through six speedskating and two short-track events, the Americans have zero medals. But there is still time to make up for underwhelming results and secure some hardware.


Davis will line up in the 1,500-meter race—where he has two Olympic silvers—on Saturday, while Richardson and women's World No. 2 Brittany Bowe attack the same race on Sunday. A gold from Davis in particular would certainly help ease the disappointment of failing to medal in the 1,000.


If this suit problem turns out to be more of a last-ditch excuse than anything else, then talent will eventually win out and the Americans will earn their expected medals. But if they fail to reach the podium again this weekend, then people will likely start reading into this situation a little more—meaning Under Armour is going to have a whole lot of negative press headed its way.
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