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Old 08-27-2014, 05:27 PM   #1
The Yancey
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Default 99-pack of beer


The 7-foot-long (2.13-meter-long) pack consists of three rows of 33 cans that tip the scales at 82 pounds (37 kg) and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.


"We made it at first as a joke," said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.


Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.


The company plans to ship about 20 of the massive packs a week.
"You might want to share this with about 33 of your friends," Graham said.
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