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Old 01-09-2019, 08:59 PM   #21
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Default Re: No longer USC

Quote:
Originally Posted by gamecockphan View Post
Good info

So this is a hashtag thing? Who cares about that?
No itís not that


https://twitter.com/uofsc/status/108...564670465?s=21


The school has rebranded and will be going as UofSC in their official logo
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Old 01-09-2019, 09:11 PM   #22
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Default Re: No longer USC

Pretty lame.
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Old 01-09-2019, 09:15 PM   #23
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Default Re: No longer USC

Quote:
Originally Posted by SheckWes View Post
No itís not that





https://twitter.com/uofsc/status/108...564670465?s=21





The school has rebranded and will be going as UofSC in their official logo


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Old 01-09-2019, 09:23 PM   #24
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Default Re: No longer USC

That is totally disgusting.
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Old 01-09-2019, 09:27 PM   #25
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Default Re: No longer USC

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Originally Posted by The Yancey View Post
That is totally disgusting.


Itís like when they tried that ĎTHE USCí branding in the Ď80s.
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Old 01-09-2019, 09:32 PM   #26
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Default Re: No longer USC

Quote:
Originally Posted by gamecockphan View Post
Good info

So this is a hashtag thing? Who cares about that?

Quote:
Originally Posted by SheckWes View Post
No it’s not that

https://twitter.com/uofsc/status/108...564670465?s=21

The school has rebranded and will be going as UofSC in their official logo

Wes is right on. Branding is what drives a bunch of things at USC (or UofSC), and in this case, it came from distinguishing ourselves from USCw. A few years ago, a friend in another department got in minor trouble for using the wrong logo style on a powerpoint. As another case, I had to go through USC communications for an approved department logo and headers during my time as a department chair. There are restrictions on a range of "design elements" (logos, fonts, colors, etc.). If you're really a glutton for punishment, check out the "brand toolbox" at:
https://www.sc.edu/about/offices_and...lbox/index.php
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Old 01-09-2019, 09:43 PM   #27
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Default Re: No longer USC

Whose ever IDEA this was should be FIRED immediately
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Old 01-09-2019, 09:49 PM   #28
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Default Re: No longer USC

I suppose this means they decided not to go with my suggestion of SuckItClemson.

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Old 01-09-2019, 09:51 PM   #29
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Default Re: No longer USC

Those “U of SC” logos are terrible. As a life long fan and USC alum, I’m embarrassed.
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Old 01-09-2019, 10:03 PM   #30
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Default Re: No longer USC

Just looking on social media, overall it appears to be mostly negative comments.
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Old 01-09-2019, 10:11 PM   #31
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Default Re: No longer USC

USC administration were too backwoods and lackadaisical to understand brand marketing and licensing.....SoCal administration understood it, and they jumped the gun on USC BY MILES AND MILES in trademarking the "USC". USC officials and attorneys basically said, "hunh??? wha???", and after they finally stopped blinking for a few years, the only legal thing they could do was say, "yes sir".

So now we're left trying to figure out what we can do to brand ourselves, after the "USC" dust has settled. They have to do something, or pretty soon everything having to do with "U", "S", and "C" will be snatched up, and we'll be paying licensing fees out the ying-yang to everyone else out there, just to exist.....
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Old 01-09-2019, 10:14 PM   #32
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Default Re: No longer USC

U of SC Game of Cocks
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Old 01-09-2019, 10:30 PM   #33
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Default Re: No longer USC

It looks horrible... plain sucks. Par for the course I suppose. SMH.
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Old 01-09-2019, 10:34 PM   #34
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Default Re: No longer USC

****ing hot garbage and the removing of 1801 from the formal gates logo is trash.
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Old 01-09-2019, 10:34 PM   #35
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Default Re: No longer USC

Quote:
Originally Posted by taylorssc View Post
U of SC Game of Cocks

"When you play a game of cocks, you win or you die." - Cock E. Martin
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Old 01-09-2019, 10:35 PM   #36
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Default Re: No longer USC

Maybe our next President will have enough sense to fire the people responsible for this screw up.
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Old 01-09-2019, 10:36 PM   #37
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Default Re: No longer USC

Quote:
Originally Posted by GeoCocky66 View Post
"When you play a game of cocks, you win or you die." - Cock E. Martin


Lol
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Old 01-09-2019, 10:36 PM   #38
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Default Re: No longer USC

The UofSC is because that's the Twitter handle and USC is the socal Twitter handle but it's horribly executed.
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Old 01-09-2019, 10:38 PM   #39
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Default Re: No longer USC

The thing that has always held us back is morons at the top, nothing has changed.
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Old 01-09-2019, 10:40 PM   #40
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Default Re: No longer USC

Quote:
Originally Posted by ccured View Post
The UofSC is because that's the Twitter handle and USC is the socal Twitter handle but it's horribly executed.
yeah, I get it, but rolling out a logo that looks like early 2000's clip art was not the best way to go.
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