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Old 05-02-2013, 08:20 AM   #1
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Default Racist Mt Dew Commercial

Here's a link to it. Pepsi is taking these down as fast as they can. Is it really racist though since the director is black and it was the goat who was guilty?

Anyway, it's definitely a weird commercial and not even funny.

http://jezebel.com/this-stupid-mount...cial-486208256
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Old 05-02-2013, 09:04 AM   #2
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Default Re: Racist Mt Dew Commercial

Of course it's racist ... if it was a lineup of all white biker gang dudes ... then it'd be ok.
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Old 05-02-2013, 09:14 AM   #3
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Default Re: Racist Mt Dew Commercial

I think one of the comments over there nails the way this has been misinterpreted. The entire point of the commercial is a satirical take on bias in the criminal justice system. Basically, the cops bring in 4 black guys who fit some stereotype and pressures the lady to pick one of them ("it's the one with the dew rag" while goat has no dew rag) when the goat is obviously the perp (why else bring a goat into the lineup?). I did find it a little funny, honestly, but I'm a sucker for talking goats.
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Old 05-02-2013, 09:21 AM   #4
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Default Re: Racist Mt Dew Commercial

Quote:
Originally Posted by Transmaniacon View Post
I think one of the comments over there nails the way this has been misinterpreted. The entire point of the commercial is a satirical take on bias in the criminal justice system. Basically, the cops bring in 4 black guys who fit some stereotype and pressures the lady to pick one of them ("it's the one with the dew rag" while goat has no dew rag) when the goat is obviously the perp (why else bring a goat into the lineup?). I did find it a little funny, honestly, but I'm a sucker for talking goats.
Actually, the cop at one point says "its the one with four legs"

Tyler the Creator is an artist who makes his money by simply being purposefully offensive. The stuff he says is ridiculous and downright idiotic. Many people had a problem with this commercial also because it promotes violence towards women.
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Old 05-02-2013, 09:39 AM   #5
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Default Re: Racist Mt Dew Commercial

Quote:
Originally Posted by TheMetal View Post
Actually, the cop at one point says "its the one with four legs"

Tyler the Creator is an artist who makes his money by simply being purposefully offensive. The stuff he says is ridiculous and downright idiotic. Many people had a problem with this commercial also because it promotes violence towards women.
I'm not defending it as tasteful or even effective. I just don't think it makes sense to call it racist. Insensitive? Perhaps. But, everything is insensitive if the audience is so determined to be hypersensitive and read broad social significance into every artistic decision. For instance, those who say that this "promotes" violence toward women simply because one of the story details includes a female victim of violence. Most stories are going to feature something relatively tragic or undesirable in some way. It is simply an effective way to set up drama or humor. But, I hope we're all grown up enough to realize depiction isn't the same as promotion.

The guys who made this may be deliberate offensive people, and I suppose that matters, but I still think we should dial down the manufactured outrage every time some piece of art doesn't perfectly reflect our ideal social conditions. Especially when there are obvious satirical intentions.
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Old 05-02-2013, 10:35 AM   #6
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Default Re: Racist Mt Dew Commercial

Black guy creates racist commercial...gets tons of attention. Media shocked.
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Old 05-02-2013, 10:44 AM   #7
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Default Re: Racist Mt Dew Commercial

Quote:
Originally Posted by Transmaniacon View Post
I think one of the comments over there nails the way this has been misinterpreted. The entire point of the commercial is a satirical take on bias in the criminal justice system. Basically, the cops bring in 4 black guys who fit some stereotype and pressures the lady to pick one of them ("it's the one with the dew rag" while goat has no dew rag) when the goat is obviously the perp (why else bring a goat into the lineup?). I did find it a little funny, honestly, but I'm a sucker for talking goats.
I love those Whitney Houston and Taylor Swift goat videos on youtube.


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Old 05-02-2013, 10:49 AM   #8
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Default Re: Racist Mt Dew Commercial

Actually, I believe it's a play on words when he said "the one wearing the DEW rag" ... and the goat is wearing clothing, so he could be wearing a DEW rag around his neck.

It's a funny commercial that some people have to ruin because they think it attacks them. Again, if it was a line up of all white redneck biker gang looking guys ... NOBODY would say the first word.

It's not racist ...
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Old 05-02-2013, 10:56 AM   #9
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Default Re: Racist Mt Dew Commercial

I LOVE diet mountain dew.
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Old 05-02-2013, 11:01 AM   #10
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Default Re: Racist Mt Dew Commercial

Just saying, it's not as bad as how sexist this Dr Pepper commercials are. Haha. "Dr Pepper. It's only for men"
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Old 05-02-2013, 11:03 AM   #11
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Default Re: Racist Mt Dew Commercial

Quote:
Originally Posted by USC girl View Post
I LOVE diet mountain dew.
Is awesome...drink a bottle every morning.
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Old 05-02-2013, 12:48 PM   #12
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Default Re: Racist Mt Dew Commercial

Quote:
Originally Posted by TheMetal View Post
Actually, the cop at one point says "its the one with four legs"

Tyler the Creator is an artist who makes his money by simply being purposefully offensive. The stuff he says is ridiculous and downright idiotic. Many people had a problem with this commercial also because it promotes violence towards women.
My son and his friends are listening to Tyler the Creator. You have nailed it when you state he is just trying to be offensive. I told them being profane simply because you can be is the opposite of creative. What a waste of digital space!
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Old 05-02-2013, 02:02 PM   #13
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Default Re: Racist Mt Dew Commercial

I miss the days when you could watch a commercial and immediately know what they were trying to sell you.
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Old 05-02-2013, 02:05 PM   #14
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Default Re: Racist Mt Dew Commercial

Z
Quote:
Originally Posted by cack View Post
Actually, I believe it's a play on words when he said "the one wearing the DEW rag" ... and the goat is wearing clothing, so he could be wearing a DEW rag around his neck.

It's a funny commercial that some people have to ruin because they think it attacks them. Again, if it was a line up of all white redneck biker gang looking guys ... NOBODY would say the first word.

It's not racist ...

YES! WE ARE VICTIMS AS WHITE MALES! LIFE IN AMERICA IS NOT FAIR TO US! I FEEL VICTIMIZED BY ALL OF THIS!!!!!!!
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Old 05-02-2013, 03:32 PM   #15
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Default Re: Racist Mt Dew Commercial

Alot of commercials are racy why are they acting like this is a first
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Old 05-02-2013, 03:47 PM   #16
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Default Re: Racist Mt Dew Commercial

Ya better not snitch on a playa
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Old 05-02-2013, 03:52 PM   #17
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Default Re: Racist Mt Dew Commercial

I still prefer fainting goats.

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Old 05-02-2013, 03:53 PM   #18
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Default Re: Racist Mt Dew Commercial

thought it could be racially offensive but not racist. it was offensive to domestic violence victims. could see it being racist to someone because there were no white guys in the lineup and there are definitely a lot of white domestic violence perps out there. but im sorry i thought it was funny. what ad agency hired this guy they knew he is offensive.
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Old 05-02-2013, 06:30 PM   #19
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Default Re: Racist Mt Dew Commercial

It's Odd Future.

I dislike it because of the way it glorifies violence against women and the culture of violence. It has nothing to do with race.
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Old 05-02-2013, 06:35 PM   #20
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Default Re: Racist Mt Dew Commercial

See...this is why I keep my talking goat on the back of my pick up truck...and if I ever had any indication that he got down off the truck and beat up a woman or even went to the carnival to ride the loop-de-loop, I would tell the goat to put up its dukes....
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