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Old 08-06-2013, 07:29 PM   #1
ColaCock
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Default Gamecock Conceptual Logo

So my interest in modernizing our logo has sparked again recently and I pulled out some of my old sketches that I was never very happy with. I combined some elements I liked and played around a tad.

Basically, I feel like a logo featuring the entire Gamecock body is difficult to pull off. Not impossible, just difficult due to the level of detail needed and how it is viewed once seen from a further angle. I have a couple sketches of full body that I will work on some other day.

What do you think of this sketch so far? I am going to vectorize it and clean it up a bit in the meantime, add some color, etc.


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Old 08-06-2013, 07:33 PM   #2
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Default Re: Gamecock Conceptual Logo

I feel like I have said this before but I really like it-especially the head but something needs to be done about the nutsack
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Old 08-06-2013, 07:35 PM   #3
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Default Re: Gamecock Conceptual Logo

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I feel like I have said this before but I really like it-especially the head but something needs to be done about the nutsack
yeah, that is tough...because it is a defining feature of a rooster. in art or a logo, it would separate it from other birds once you saw that feature.

isn't very attractive, but i am not certain how to tone that down.

maybe elongate it and give it irregular shape?
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Old 08-06-2013, 07:37 PM   #4
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Default Re: Gamecock Conceptual Logo

It screams "Hawk" for some reason.

I like it from an aesthetic standpoint.
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Old 08-06-2013, 07:38 PM   #5
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Default Re: Gamecock Conceptual Logo

I see what you mean. What if you got rid of the round parts and made it more of a flap hanging down?
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Old 08-06-2013, 07:41 PM   #6
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Default Re: Re: Gamecock Conceptual Logo

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I see what you mean. What if you got rid of the round parts and made it more of a flap hanging down?
I think the "nutsack" stands out more in this black and white sketched than it would once this is colored.
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Old 08-06-2013, 07:41 PM   #7
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Default Re: Gamecock Conceptual Logo

I like where you're headed. I do think if you took the comb and nutsack off, it would look exactly like a hawk. Maybe it's too muscular of a head?
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Old 08-06-2013, 07:47 PM   #8
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Default Re: Gamecock Conceptual Logo

hmm...could it be the beak? i used a shorter beak but maybe it should be longer with each side even lengths?

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Old 08-06-2013, 07:51 PM   #9
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Default Re: Re: Gamecock Conceptual Logo

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Originally Posted by ColaCock View Post
hmm...could it be the beak? i used a shorter beak but maybe it should be longer with each side even lengths?

That may be it. Also I wish the comb was more laid back rather than mohawk-like.
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Old 08-06-2013, 07:52 PM   #10
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Default Gamecock Conceptual Logo

I don't understand why we don't just use the spur logo. I know USC doesn't own it but..
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Old 08-06-2013, 07:54 PM   #11
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Default Re: Gamecock Conceptual Logo

maybe flatten it out instead of rounded. Just throwing it out there. I really like your work
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Old 08-06-2013, 07:54 PM   #12
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Default Re: Gamecock Conceptual Logo

Since NIKE is rebranding everything lately, I would love to have seen what they would have come up with.
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Old 08-06-2013, 07:57 PM   #13
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Default Re: Gamecock Conceptual Logo

The claw seems like it could have more potential than the head. It seems much more menacing, and doesn't involve the nutsack.

I understand what you are getting at re: the full body. Not sure what you have so far on that but this one stands out to me.

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Old 08-06-2013, 07:59 PM   #14
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Default Re: Gamecock Conceptual Logo

The comb and wattle are too big. It needs to be flattened or even removed, like on our logo now. Cockfighters remove the comb and wattle so opposing birds can't grab them with their beaks. That's the difference between a rooster and a gamecock.
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Old 08-06-2013, 08:00 PM   #15
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Default Re: Gamecock Conceptual Logo

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Originally Posted by ColaCock View Post
hmm...could it be the beak? i used a shorter beak but maybe it should be longer with each side even lengths?

First, I love your concept. Second, judging from this picture, the gamecock wouldn't actually have the part shaped quite the way you do that makes it look like, um, something else. When I did a search for Sir Big Spur, it seems as though those are two, separate "flaps", for lack of a better word. But great work so far!
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Old 08-06-2013, 08:02 PM   #16
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Default Re: Gamecock Conceptual Logo

I agree that there are tons of things to do with the claw
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Old 08-06-2013, 08:08 PM   #17
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Default Re: Gamecock Conceptual Logo

I also wonder if a claw/spur logo could be drawn so that it sort of forms "SC". I mean the image most of us have seen of the claw on hats already looks like a C, at least to me. Here's what I'm talking about:
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Old 08-06-2013, 08:19 PM   #18
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Default Re: Gamecock Conceptual Logo

^

that logo was design by Zephyr hats, although similar to the official claw logo South Carolina has
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Old 08-06-2013, 08:34 PM   #19
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Default Re: Gamecock Conceptual Logo

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Originally Posted by ColaCock View Post
^

that logo was design by Zephyr hats, although similar to the official claw logo South Carolina has
Yeah, I've seen the official one, and it looks like crap, IMO. It's "dinky". I realize it's just a snapshot of the leg of the bigger gamecock image, but I still don't like it. You're talking about the one at the top of this image, right?

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Old 08-06-2013, 08:35 PM   #20
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Default Re: Gamecock Conceptual Logo

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Originally Posted by Don Giovanni View Post
I also wonder if a claw/spur logo could be drawn so that it sort of forms "SC". I mean the image most of us have seen of the claw on hats already looks like a C, at least to me. Here's what I'm talking about:
I like the claw and spur, I have hat like that. Not so sure I'd like it on our helmets.
As far as the OP goes, the concept reminds me of the Louisville Cardinal. And in no way represents what I think of a "Fighting Gamecock" to be. The head concept just doesn't cut it for me.
Not to say that I like the spur and claw that much either, but if I had to choose, I'd take the spur and claw over any concept drawing of the head.
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