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Old 10-29-2013, 02:07 PM   #1
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Default Study: Men Look at Boobs More than Faces

In other news, water is wet.

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USA Today - The eyes don’t lie: Men really do look at women’s bodies more than their faces, according to a new study that used eye-tracking technology to prove what many women have long observed. But it’s not just men who do it — the study found that women look at other women’s bodies, too. “We live in a culture in which we constantly see women objectified in interactions on television and in the media. When you turn your own lens on everyday, ordinary women, we focus on those parts, too,” says lead author and social psychologist Sarah Gervais of the University of Nebraska-Lincoln.

“Until now, we didn’t have evidence people were actually doing that to women’s bodies,” she says. “We have women’s self-reports, but this is some of the first work to document that people actually engage in this.”

The participants – 29 women and 36 men – were outfitted with the eye-tracking system, which measures in milliseconds how long the eyes are fixed on certain spots. Their gazes reacted to photographs of the same 10 women, each with three different digitally manipulated body shapes – curvaceous, much less curvaceous and in-between. (Only women’s bodies were viewed by study participants.) Both sexes fixed their gaze more on women’s chests and waists and less on faces. Those bodies with larger breasts, narrower waists and bigger hips often prompted longer looks.

The explanation may be partly evolutionary, Gervais says, since men may be drawn to more shapely women for childbearing — while women may be checking out their competition, she suggests.


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Old 10-29-2013, 02:28 PM   #2
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Default Re: Study: Men Look at Boobs More than Faces

What are these "faces" you speak of?
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Old 10-29-2013, 02:53 PM   #3
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Default Re: Study: Men Look at Boobs More than Faces

They actually did a study with actual eye-tracking equipment? Because hanging out at a bar on any given Friday/Saturday watching interactions was too hard for them?
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Old 10-29-2013, 03:16 PM   #4
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Default Re: Study: Men Look at Boobs More than Faces

Some group actually spent money on this?
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Old 10-29-2013, 09:58 PM   #5
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Default Re: Study: Men Look at Boobs More than Faces

Boobs, ass, yeah... Sounds about right.
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Old 10-29-2013, 10:00 PM   #6
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Default Re: Study: Men Look at Boobs More than Faces

If they spent more than gas money to get to and from a college town and enough to buy the person running the study to have a few drinks they wasted money.
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