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Old 02-14-2014, 12:41 PM   #1
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Default Under Armour May Be Part of Olympic Dissappointment

http://sports.yahoo.com/blogs/olympi...lkA1ZJUDM1N18x
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Under Armour isn't going to like this one.

According to a report by Joshua Robinson and Sara Germano of The Wall Street Journal, the United States' struggles in the speedskating events at the 2014 Winter Olympics in Sochi are being blamed on the uniforms, which were designed by the popular athletic clothing brand:
These suits—designed by apparel sponsor Under Armour and billed before the Games as a competitive advantage—have a design flaw that may be slowing down the skaters, according to three people familiar with the U.S. team. Vents on back of the suit, designed to allow heat to escape, are also allowing air to enter and create drag that keeps the skaters from staying in the low position they need to achieve maximum speed, these people said. One skater said team members felt they were fighting the suit to maintain correct form.
The Americans tested the suits prior but never actually wore them in a competition until arriving Sochi, which Yahoo! Sports' Kevin Kaduk called their "major mistake."

Through six speedskating and two short-track events, the Americans have zero medals. But there is still time to make up for underwhelming results and secure some hardware.


Davis will line up in the 1,500-meter race—where he has two Olympic silvers—on Saturday, while Richardson and women's World No. 2 Brittany Bowe attack the same race on Sunday. A gold from Davis in particular would certainly help ease the disappointment of failing to medal in the 1,000.


If this suit problem turns out to be more of a last-ditch excuse than anything else, then talent will eventually win out and the Americans will earn their expected medals. But if they fail to reach the podium again this weekend, then people will likely start reading into this situation a little more—meaning Under Armour is going to have a whole lot of negative press headed its way.
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Old 02-14-2014, 12:49 PM   #2
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Default Re: Under Armour May Be Part of Olympic Dissappointment

Those suits are awful anyway. The huge circles under the crotch area are bizarre. I read it is supposed to be a special fabric to prevent friction, but still it's weird.
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Old 02-14-2014, 12:57 PM   #3
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Default Re: Under Armour May Be Part of Olympic Dissappointment

Making the suits out of corduroy and gabardine were bad ideas in retrospect.

The suits are certainly not worth the $12,000 price tag but that is what you get with UA.

The athletes have decided to do the rest of their events buck naked.
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Old 02-14-2014, 12:59 PM   #4
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Default Re: Under Armour May Be Part of Olympic Dissappointment

If they tested them they still should have noticed that their times were down, or so it seems.

Admittedly, I'm talking out of my neck here...but I think we are way to quick to blame something on a small confounding variable. Meaning...sure it could be contributing, but prove it. It could also be subpar ice conditions, a bad lunch, fatigue (from carrying your toilet paper to the bin), any number of things.

I understand we are talking about precision athletes who need everything tip-top to reach their potential...but from what I've seen about the Sochi games, NOTHING is tip-top.
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Old 02-14-2014, 01:02 PM   #5
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Default Re: Under Armour May Be Part of Olympic Dissappointment

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If they tested them they still should have noticed that their times were down, or so it seems.

Admittedly, I'm talking out of my neck here...but I think we are way to quick to blame something on a small confounding variable. Meaning...sure it could be contributing, but prove it. It could also be subpar ice conditions, a bad lunch, fatigue (from carrying your toilet paper to the bin), any number of things.

I understand we are talking about precision athletes who need everything tip-top to reach their potential...but from what I've seen about the Sochi games, NOTHING is tip-top.
Makes me wonder what they raced in during their qualifying events.
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Old 02-14-2014, 01:02 PM   #6
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Default Re: Under Armour May Be Part of Olympic Dissappointment

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Originally Posted by Gamecock1983 View Post
If they tested them they still should have noticed that their times were down, or so it seems.

Admittedly, I'm talking out of my neck here...but I think we are way to quick to blame something on a small confounding variable. Meaning...sure it could be contributing, but prove it. It could also be subpar ice conditions, a bad lunch, fatigue (from carrying your toilet paper to the bin), any number of things.

I understand we are talking about precision athletes who need everything tip-top to reach their potential...but from what I've seen about the Sochi games, NOTHING is tip-top.

I agree 100%...it makes absolutely no sense to have not tested them adequately before using them on the worlds biggest stage...not a wise move IMO.
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Old 02-14-2014, 01:12 PM   #7
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Default Re: Under Armour May Be Part of Olympic Dissappointment

Under Armour's development department has taken plenty of flak over the years for design and construction issues that affect their competition-level apparel.

I guess that we can chalk it up to the brand's learning curve when it comes to uniforms.

Sports apparel makers like Nike, Addidas and Reebok test their garments and equipment in simulated environments using humans and also computer simulations to identify bugs and problems that arise.

I do not know if UA does things differently or even just use athletes in actual competition as a final testing board - opposed to the years of testing and development the other brands put into their stuff.

This is all assuming, of course, that these issues are affecting performance and it is not all just in the heads of the wearers.
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Old 02-14-2014, 01:19 PM   #8
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Default Re: Under Armour May Be Part of Olympic Dissappointment

Under Armor doesn't do enough research before they release a product. They simply think "what looks neat" and tries to go with that. From Shaw's shoes to the Olympics to everything in b/w... I don't think Under Armor knows what the **** they are doing.
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Old 02-14-2014, 01:26 PM   #9
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Default Re: Under Armour May Be Part of Olympic Dissappointment

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Under Armor doesn't do enough research before they release a product. They simply think "what looks neat" and tries to go with that. From Shaw's shoes to the Olympics to everything in b/w... I don't think Under Armor knows what the **** they are doing.
Assuming this is the case, how long can they continue such a practice before their trust is eroded?
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Old 02-14-2014, 01:36 PM   #10
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Default Re: Under Armour May Be Part of Olympic Dissappointment

You may have answered your own question.
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Old 02-14-2014, 02:39 PM   #11
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Default Re: Under Armour May Be Part of Olympic Dissappointment

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Originally Posted by MWard View Post
Under Armor doesn't do enough research before they release a product. They simply think "what looks neat" and tries to go with that. From Shaw's shoes to the Olympics to everything in b/w... I don't think Under Armor knows what the **** they are doing.
This particular skating suit was a joint venture between Under Armour and Lockheed Martin. Their sole purpose was to create a garment with optimized aerodynamic properties.

Now, I'm not saying they got it right...but it's difficult for me to believe that it wasn't researched, prototyped, and tested many times before release.
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Old 02-14-2014, 02:44 PM   #12
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Default Re: Under Armour May Be Part of Olympic Dissappointment

if they were throughly tested they would have caught this well beforehand, I dont know why anyone would go with untested equipment for the worlds biggest stage thats just not bright
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Old 02-14-2014, 02:49 PM   #13
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Default Re: Under Armour May Be Part of Olympic Dissappointment

and their nipples keep popping out
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Old 02-14-2014, 02:50 PM   #14
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Default Re: Under Armour May Be Part of Olympic Dissappointment

http://gizmodo.com/under-armour-will...tin-1502673088

"...underwent 300 hours of wind tunnel testing and was analyzed using computational fluid dynamics at Lockheed Martin to determine the optimal aerodynamic design."

Well, I hate to be the bearer of such obvious news. But, perhaps we're just getting outclassed on the ice in Sochi and looking for someone or something to blame?

This entire issue is rather vague. It's essentially a 3rd person account of teammates not liking them.
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Old 02-14-2014, 02:57 PM   #15
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Default Re: Under Armour May Be Part of Olympic Dissappointment

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Assuming this is the case, how long can they continue such a practice before their trust is eroded?
I would say it is eroded:30 at this point. There has been the perception that UA equipment and uniforms are poor quality to downright flawed for several years. Case in point, their cleats are generally considered inferior by many. Couple that with a premium price tag for the consumer and it could be only one or two more "reports" of issues and the company is in the tank.
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Old 02-14-2014, 03:54 PM   #16
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Default Re: Under Armour May Be Part of Olympic Dissappointment

Seems to me the Dutch are simply kicking our ass because they are and have been the best speed skaters in the world for some time.

Last edited by LBC; 02-14-2014 at 04:30 PM.
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Old 02-14-2014, 03:55 PM   #17
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Default Re: Under Armour May Be Part of Olympic Dissappointment

If I am one of UA's competitors I am all over this
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Old 02-14-2014, 04:09 PM   #18
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Default Re: Under Armour May Be Part of Olympic Dissappointment

Doesn't matter really, speed skating team will still drop UA
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Old 02-14-2014, 04:51 PM   #19
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Default Re: Under Armour May Be Part of Olympic Dissappointment

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Seems to me the Dutch are simply kicking our ass because they are and have been the best speed skaters in the world for some time.
The Dutch are crushing everyone in speedskating. I think they must train with wooden skates or something.
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Old 02-14-2014, 05:07 PM   #20
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Default Re: Under Armour May Be Part of Olympic Dissappointment

Quote:
Originally Posted by Gamecock1983 View Post
http://gizmodo.com/under-armour-will...tin-1502673088

"...underwent 300 hours of wind tunnel testing and was analyzed using computational fluid dynamics at Lockheed Martin to determine the optimal aerodynamic design."

Well, I hate to be the bearer of such obvious news. But, perhaps we're just getting outclassed on the ice in Sochi and looking for someone or something to blame?

This entire issue is rather vague. It's essentially a 3rd person account of teammates not liking them.
That is what I was thinking.
It seems our Olympians this year just aren't as good as Olympians for other countries.
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